A reception service for UK funeral directors
Every family who calls deserves an answer.
Grace is a reception service built for UK funeral directors. Deploy her out-of-hours, as overflow when lines are busy, or always-on 24/7 — wherever calls would otherwise go unanswered. She responds warmly, patiently, and with complete respect. Your team gets a full briefing. The family knows help is coming.
The problem
Right now, calls you miss don't wait.
~30%
of calls to funeral homes go unanswered
~70%
of families who reach voicemail don't call back
£4,000–£8,000
average UK funeral value
Around 30% of calls to funeral homes go unanswered — evenings, weekends, bank holidays, and the moments when your team is with another family and can't break away.
Most families who reach voicemail don't call back. They call the next funeral home on the list. That's not a staffing failure. It's a structural problem. And it's been accepted as unavoidable for too long.
The service
Grace answers the calls you can't.
She's not a phone menu. She's not a recording. Grace is a reception service that listens, responds, and makes sure no family is left without a response — whatever time they call.
She answers
Grace picks up when your team can't — evenings, weekends, bank holidays, when every line is busy, or whenever you've chosen full-time cover. Every call is answered within a few rings, in your home's name.
She listens
Grace doesn't rush. She takes her time with grieving families, gathers the details your team needs, and answers questions from your approved information. She never guesses.
She briefs your team
Within minutes of every call, your team receives a structured summary — caller name, callback number, what was said, and what was promised. You call back informed, not blind.
Hear Grace for yourself
Want to hear Grace in the next 60 seconds?
Tell us about your home below and we'll send the demo number straight to your email. Call it from your own phone. Take your time. Hear exactly what a grieving family would hear.
How it works
Three steps. Live within a week.
1
Tell us about your home
Coverage area, services, pricing, your arranger's name. We build Grace around your specific business — not a generic script. You review and approve everything before she takes a single call.
2
Set up call forwarding
Forward your existing number to Grace when you're closed, at capacity, or for full-time cover — according to the plan you choose. It takes two minutes and requires no hardware, no IT team, and no disruption to how you work day to day.
3
Wake up to a full briefing
Every call Grace handles becomes a structured summary in your inbox before your day begins. Your team calls back informed. The family already knows help is coming.
Pricing
Simple, transparent pricing. No long contracts.
Three plans depending on how you want to deploy Grace. No long contracts.
Essential
Out-of-hours only
£149/mo
first location
+£99/mo each additional
25 calls per location included
- Evening & weekend cover
- Call summary emails
- SMS to caller after every call
Professional
Overflow + out-of-hours
£199/mo
first location
+£149/mo each additional
40 calls per location included
- Answers when busy or closed
- Call summary emails
- SMS to caller after every call
- Priority setup
Premium
Always-on 24/7
£299/mo
first location
+£199/mo each additional
60 calls per location included
- Full 24/7 cover
- Call summary emails
- SMS to caller after every call
- Monthly performance report
- Priority support
All plans include call summary emails and an SMS to the caller after every call. Above the included call limit, additional calls are billed at £3 each. Multi-location pricing available — contact us for a quote.
Questions
The questions we hear most.
- What's powering Grace — is this AI?
- Yes. Grace is powered by AI — specifically the same technology behind some of the most advanced voice systems in use today. We chose it deliberately because it means Grace is always available, always consistent, and never tired. But the experience she delivers is designed to feel like speaking to a calm, experienced member of your team. The technology is the engine. The service is what you and your families experience.
- Will our families know they're not speaking to a member of staff?
- Grace answers as your home, using your name and your information. Most callers care far more about whether someone answered and listened than about what answered the phone. If a caller asks directly, Grace responds honestly and warmly — she doesn't pretend to be a person. But in our experience, the question almost never comes up when the call is handled well.
- What if Grace doesn't know the answer to something?
- Grace only answers from information you've approved. If a caller asks something outside that, she says she'll have your team confirm — and she logs it in the summary so nobody falls through the cracks. She never guesses.
- Can we customise what Grace says?
- Yes. Grace is built entirely around your home — your name, your services, your coverage area, your prices, your arranger's name. You review and approve everything before she goes live. If anything changes, we update her within 24 hours.
- Is our callers' data secure?
- Yes. We operate under UK GDPR with a Data Processing Agreement in place before we handle a single call. Call recordings are retained for 90 days then deleted. Your callers' data is never shared with any other funeral home.
- How long does setup take?
- Most homes are live within a week of signing up. We gather your information in a short call, build Grace around your business, and test her together before she takes a single real call. You sign off before she goes live.
- What about our existing answering service or on-call cover?
- Grace can work alongside existing arrangements or replace them entirely — your choice. Many homes use Grace for the calls that would otherwise go unanswered rather than replacing the on-call cover they already trust.
Your next family deserves an answer.
If Grace isn't the right fit for your home, you can step away — no questions asked.